diff --git a/api/icsneoc2/icsneoc2.cpp b/api/icsneoc2/icsneoc2.cpp
index ea3a0c0..c2fdc41 100644
--- a/api/icsneoc2/icsneoc2.cpp
+++ b/api/icsneoc2/icsneoc2.cpp
@@ -439,6 +439,16 @@ icsneoc2_error_t icsneoc2_device_serial_get(const icsneoc2_device_t* device, cha
 	return safe_str_copy(value, value_length, dev->getSerial()) ? icsneoc2_error_success : icsneoc2_error_string_copy_failed;
 }
 
+icsneoc2_error_t icsneoc2_device_product_name_get(const icsneoc2_device_t* device, char* value, size_t* value_length) {
+	auto res = icsneoc2_device_is_valid(device);
+	if(res != icsneoc2_error_success) {
+		return res;
+	}
+	auto dev = device->device;
+	// Copy the string into value
+	return safe_str_copy(value, value_length, dev->getProductName()) ? icsneoc2_error_success : icsneoc2_error_string_copy_failed;
+}
+
 icsneoc2_error_t icsneoc2_device_pcb_serial_get(const icsneoc2_device_t* device, uint8_t* value, size_t* value_length) {
 	auto res = icsneoc2_device_is_valid(device);
 	if(res != icsneoc2_error_success) {
diff --git a/include/icsneo/icsneoc2.h b/include/icsneo/icsneoc2.h
index 32d3816..6799ff1 100644
--- a/include/icsneo/icsneoc2.h
+++ b/include/icsneo/icsneoc2.h
@@ -331,6 +331,20 @@ icsneoc2_error_t icsneoc2_device_type_get(const icsneoc2_device_t* device, icsne
  */
 icsneoc2_error_t icsneoc2_device_serial_get(const icsneoc2_device_t* device, char* value, size_t* value_length);
 
+/**
+ * Get the product name of a device.
+ *
+ * This is the device-specific marketing/product name (e.g. "neoVI FIRE 3"), which may differ from the
+ * generic device-type name. Prefer this where a human-readable product name is needed.
+ *
+ * @param[in] device The device to get the product name of.
+ * @param[out] value Pointer to a buffer to copy the product name into. Null terminated.
+ * @param[in,out] value_length Size of the value buffer. Modified with the length of the product name.
+ *
+ * @return icsneoc2_error_t icsneoc2_error_success if successful, icsneoc2_error_invalid_parameters otherwise.
+ */
+icsneoc2_error_t icsneoc2_device_product_name_get(const icsneoc2_device_t* device, char* value, size_t* value_length);
+
 /**
  * Get the PCB serial of a device.
  *
diff --git a/test/unit/icsneoc2.cpp b/test/unit/icsneoc2.cpp
index d9b40e1..06f6820 100644
--- a/test/unit/icsneoc2.cpp
+++ b/test/unit/icsneoc2.cpp
@@ -214,6 +214,7 @@ TEST(icsneoc2, test_icsneoc2_error_invalid_parameters_and_invalid_device)
 	ASSERT_EQ(icsneoc2_error_invalid_parameters, icsneoc2_device_rtc_get(NULL, (int64_t *)&placeholderUnsignedInteger64));
 	ASSERT_EQ(icsneoc2_error_invalid_parameters, icsneoc2_device_rtc_set(NULL, 0));
 	ASSERT_EQ(icsneoc2_error_invalid_parameters, icsneoc2_device_serial_get(NULL, placeholderStr, &placeholderSizeT));
+	ASSERT_EQ(icsneoc2_error_invalid_parameters, icsneoc2_device_product_name_get(NULL, placeholderStr, &placeholderSizeT));
 	ASSERT_EQ(icsneoc2_error_invalid_parameters, icsneoc2_device_pcb_serial_get(NULL, &placeholderInteger8, &placeholderSizeT));
 	ASSERT_EQ(icsneoc2_error_invalid_parameters, icsneoc2_device_mac_addresses_enumerate(NULL, NULL));
 	ASSERT_EQ(icsneoc2_error_invalid_parameters, icsneoc2_mac_network_id_get(NULL, NULL));